Top 7 Survey Tools: Create Awesome Online Surveys!

Online polls are a great way to engage your audience and get feedback from them. You can use online surveys in many ways, including to:

  • Discover the topics your readers want to know more about
  • Get Product Feedback
  • Conduct market research
  • Get customer service feedback
  • Assess employee satisfaction
  • And many other uses!

Conducting an online survey is easy – there are many excellent online survey makers to help you create that survey. Let’s take a look at your options!

When it comes to online survey tools, you can choose between the free or paid route. If you’re just looking to do some light audience research, you should be fine with the free tools available.

Usually paid versions offer additional features such as:

  • Inquiry logic. The survey logic uses information from previous responses to dictate subsequent questions. For example: Do you have a dog? If the user answers yes, the next question might ask what race? If the user answers no, the race question will be skipped.
  • Export data. Many tools do not allow you to export your data unless you are using the paid version.
  • Custom logo. Paid versions let you get rid of the tool’s logo and add your own instead.
  • More question types. Most free survey makers offer plenty of question options, like multiple-choice radio buttons, drop-down lists, rating scales, and more. Usually, the paid versions offer even more options, like the ability to select multiple options from a drop-down list, star ratings, grids, etc.

Understood? Let’s take a look at our option for survey creators.

1. Survey Monkey

Probably the best-known name in online survey tools, Survey Monkey is a clear contender.

survey monkey exam

In the free version, you will have:

  • 10 questions
  • 100 respondents
  • 15 question types
  • Light theme customization and templates

The system is well-designed, quite easy to use, and you can integrate polls.

The stinky: no export of your data. Paid versions start at $26/month, with more questions, more respondents, and other features.

investigate the monkeys' plans

2. Character shape

Typeform wins the championship belt for creating creative surveys.

character shape

Typeform’s interface is sleek and its styling appealing, reflecting the company’s motto: “Asking questions should be easy, human, and beautiful.”

the free version, nicknamed the Basic scheme, has a ton to offer, including:

  • Unlimited Questions
  • Unlimited responses
  • Data export
  • Custom design themes or choose from templates
  • Basic reports

These are great features to find in a free version, especially the unlimited questions and answers. Although logical skips are not available for CORE users, you can direct respondent responses in your survey text (for example, if a user gives their name, you can address them by name in subsequent questions ).

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The Pro version, for $25/month, includes checkout fields, a calculator feature for scoring and pricing, options to send follow-up emails to respondents, and more.

With a beautiful design and considerable capabilities, even in the free version, Typeform is definitely worth checking out.

3. Google Forms

Google Forms is another feather in the hat of the marvel that is Google.

google form tools

Some awesome features of Google Forms:

  • Unlimited polls
  • Unlimited respondents
  • Survey responses and data are automatically collected in Google Spreadsheets
  • Lots of theme options
  • Add your own custom logo
  • Add images or videos
  • Ignore logic and page branching
  • Embed survey in emails or website
  • Add collaborators
  • 100% free!

Google Forms is the only free online survey tool that provides free skip logic, which is pretty awesome. This will likely be the first choice for most.

4. Customer Heartbeat [Paid Only]

Client Heartbeat is a more expensive survey option starting at $25/month. Honestly, since the basic version only allows 50 contacts, you’ll probably want the Gold version at $57/month.

customer heartbeat

That’s quite a hefty price tag compared to other survey creation tools we’ve reviewed. However, Client Heartbeat offers much more advanced reporting features.

You’ll receive alerts to notify you of unhappy customers, see how your customer satisfaction compares to your industry benchmark, and a testimonial widget that can display recommendations on your website.

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5. Zoho Survey

Zoho Survey is another decent free survey creator offering. the free version gives you:

  • Unlimited polls
  • 15 survey questions
  • 150 answers

You’ll get much more with the paid versions, which start at $39/month.

free online survey tools

6. Gizmo Survey

Survey Gizmo creates sleek surveys, and they’re a great choice, even with the free version, as long as you don’t expect to get a ton of respondents.

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Survey Gizmo has a limited free version hidden towards the bottom of their pricing page. the free version offers:

  • Unlimited polls and questions
  • 50 respondents
  • Several types of basic questions
  • Free Templates
  • Basic reports
  • Ability to export to CSV

Paid versions start at $15/month and offer more and more features, like jump logic and piping, custom themes, multiple users, API, and data encryption.

survey gadget price

The very expensive version offers integration with Salesforce, MailChimp and 3 othersrd party software tools.

Be sure to check out the full comparison chart between the free version and various paid options on Survey Gizmo to determine which plan is right for you.

7. Planet Survey

great online survey tools

the free version from Survey Planet is quite robust, offering:

  • Unlimited polls
  • Unlimited Questions
  • Unlimited respondents
  • Survey topic options
  • Survey integration

The Pro version, at $15/month, offers many extras. With pro, you can remove Survey Planet branding, include printable survey results, and include question images. The biggest caveat – only the Pro version can export to Excel.

What is the best online survey tool?

While the best online survey maker for you will ultimately depend on your business needs and budget, I recommend you start with Google Forms.

Google Forms is 100% free and offers more than any other free survey tool.

If your the focus is on aesthetics, I suggest to check Character shape.

If you want some intense analytical action, to consider customer heartbeat.

All of the online survey tools discussed above have their own benefits, so prioritize what you want in a survey tool and have it!

Do you have any favorite online survey tools that we have not mentioned here? Share your top picks in the comments!

Melvin G. Rodriguez