Top 10 Online Tools Authors Can Use to Create Book Ads

There are many ways you can promote your book, but creating ads is one of the quickest and easiest. Share an impactful poster or video every week and publicity for your book will steadily increase.


You even have several online tools at your disposal with all the features you need to create great book ads. Here are the best.


Adobe’s services are some of the most powerful around, so rest assured that Express is more than helpful in terms of creating quality content for your book’s website, social media profiles, and even print materials. .

It offers a nice balance between free and premium tools, allowing you to design engaging content without paying anything. Upgrading your account expands the capabilities of your projects to include better templates, graphics, fonts, and more.

As a book author or distributor, almost any Adobe Express category may be of interest to you. You can design videos, flyers, Facebook and Instagram posts, and entire web pages, with each option offering its own range of user-friendly editing tools.

Canva is your go-to service for all kinds of digital designs, including posters, videos, ads, and photo collages. Imagine what you can do with each of these options as an author.

Once you’ve decided what you want to create for your book marketing campaign, you’ll also find a range of editing features perfect for book advertisements.

Suppose you need to advertise an upcoming live Q&A session. There are templates, text boxes, elements, branding styles, and more, some free, some premium content.

To further customize your designs, Canva lets you add texture to images and upload your own fonts beyond what Canva offers. Add your own book illustrations or reviews into the mix, and you’ll be generating great advertising ideas in no time.

When it comes to online tools that authors would love, Visme is another platform worth checking out. Again, there are limits to what you can do for free, but Visme’s full capabilities are worth the investment if you decide to take the plunge.

Of the categories available, the best options for book ads are found in Web graphics, Social graphicsand Videos/GIFsbut you can explore all the designs and what they can do for your marketing strategy.

The editor itself has a huge selection of tools to design cool images and videos, whether you want a Facebook ad or a banner for your website. If you can create an entire ebook on Visme, promos are no problem.

Here’s a website dedicated to helping writers design book ads, as well as covers and box sets. As for ads, Book Brush lets you create images and videos to promote your work.

Its free options are very useful, such as the ability to download static promos in PNG, JPG or PDF format. You get lots of templates and instant mockups along with different editing tools, depending on your project.

The image maker is similar to the apps above, although less versatile. If you’re creating a book trailer, your toolset changes as you start with a template and adjust its videos, sound, filters, overlays, text, and images step by step.

However, only premium users can download videos. Opting for such an upgrade unlocks additional features, such as unlimited image uploads, author-specific stamps, better animation tools, and a background removal tool.

Contrary to what its name suggests, Wave.Video also lets you create images. That said, you’ll find a wider variety of tools for producing video content, especially with a subscription.

To get started, you can download materials or use the platform’s stock resources. You can also save footage to Google Chrome, generate videos from texts and blog posts, or browse available templates for inspiration.

If you don’t want to create a book ad from scratch, you can choose an appropriate image or video template. There is a whole category called Announcements and promotionwhich contains news video ideas, quotes and testimonials as well as classic commercials.

Don’t expect Wave.Video to rival the video editing capabilities of Adobe Premiere Pro and Photoshop, but it’s a reliable contender for producing high-quality marketing materials.

You can edit every element, from video effects to layouts, before uploading or sharing your content with just a few clicks.

The simplest image or video can grab people’s attention if created carefully, so be sure to explore multiple design platforms before choosing the best one.

Renderforest offers a variety of media that you can customize as you see fit, including videos, slideshows, social media posts, and printables.

You can start with a blank slate or a nice template. The editor is easy to use, allowing you to quickly adjust the style, images, text, and audio of your content before previewing and exporting it.

The free version of Renderforest allows downloading images as basic JPGs and videos in HD720 quality. Your options, of course, expand with a premium subscription.

Letting readers see your face is a good marketing technique. If done well, a short clip of yourself talking about your book or your journey as an author can make you more relatable. You can overcome any fear of speaking on camera by connecting more with your fans.

Services like Wistia’s Soapbox can simplify the process for you. The website records you alone or next to your screen, window or tab. You can trim and customize the video by adding a title, description, cover image and call to action, while changing the color of the player.

Finally, you can export the video to your Wistia account or share a link for free. A premium account allows you to upload your content.

Note that Soapbox is only available on Google Chrome, but you are welcome to Wistia, an excellent full-fledged video editing platform on any browser.

You don’t have to turn to high-end websites to create eye-catching book ads. Simpler services like Animaker can do the job with impressive results.

This platform offers different templates for animated content whether you are presenting or promoting something. You’ll find a few book-related options alongside the basic ads to get you started, or you can open a blank project.

Once inside the editor, there are plenty of tools to inspire and keep you busy, including animated characters, visual effects, adjustable filters, and a voiceover recorder. Then you can upload or share your content, but within the limit of your free or paid account.

If you’re happy to pay for a professional design service or have a team to support you, consider investing in Biteable, which offers a 7-day free trial so you can make an informed decision.

Among other things, you can create advertising and marketing videos from scratch or with templates. You can also add recordings of yourself or your collaborators.

If you plan to give your videos a more personal touch, be sure to set up your studio as carefully as your content. Start by thinking about how to create a stylish backdrop for your videos.

As for Biteable’s interface, it’s very easy to use as it lets you choose scenes and elements for your video, which you can then customize with styles, animations, color schemes, multimedia, and more. .

Another website maker can use to create ads is Fastreel, a low-key but handy video editor that offers a book trailer and online ad maker among its services.

These templates provide basic scenes and functionality for your promotion, which you can modify and add to. Alternatively, you can upload footage you already have and customize it with Fastreel’s tools for editing, merging, compressing and other video production needs.

This is another service that is more useful in its premium version because, for example, it only lets you upload template-based videos, and those don’t offer a great range of styles or tools. editing. Upgrading provides perks like export options, cloud storage, and HD videos.

The websites above should help you with your book marketing efforts. Whether you want simple promotional images or high-definition trailers, each service has reliable tools to contribute.

Depending on the exact needs of your book, you can browse many other services on the market today. Do you want something totally free? Prefer to focus on social media marketing? Keep exploring and get creative with your favorite tools.

Melvin G. Rodriguez