Half of respondents to a Pure Telecom survey said they had canceled their streaming and TV subscriptions in the past 12 months.
Two in three people in Ireland are using online tools to offset the cost of living crisis, according to a recent survey.
Commissioned by Irish broadband provider Pure Telecom, the survey found that 66% of adults in Ireland are using tools such as online banking, budgeting apps and reimbursement apps as the cost of living is increasing in the country.
The research was conducted by Censuswide on behalf of Pure Telecom. He polled more than 1,000 people online to determine the impact of rising costs and how people are coping.
Half of respondents said they had canceled their streaming or TV services in the past 12 months to save on costs.
A quarter have opted for cashback apps – services that offer discounts and vouchers for certain products – to cut costs, while a similar proportion use apps and websites to help them find the best deals on the items to buy.
The survey found that remote and hybrid working helped many (44%) save on expenses that would otherwise have been incurred working from an office. Reasons include saving fuel (69%), reducing food expenses (53%) and lowering transportation costs (42%).
“With inflation and the ever-increasing cost of living, we’ve seen that almost everyone is feeling the financial pinch, and most are looking for ways to tighten the purse strings,” said Pure’s CEO Telecom, Paul Connell.
“Our survey revealed that adults in Ireland are getting creative and many are using several online resources to ensure they are not paying a penny more than necessary.”
Many respondents also indicated that digital services such as online banking (40%) and personal finance apps (16%) help them track their spending, while 61% spend more time researching prices. online before making a final purchase.
The rising cost of living is one of the main concerns of the 2023 budget which will be unveiled by the government next week.
“It’s only natural that in the current climate people are looking at their monthly expenses and cutting back where they can, so it’s interesting to see that half of all adults have canceled at least one streaming or TV subscription over the past of the past year,” Connell added.
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